How do you boost sales of an instant noodle product that's been around for 60 years? Nissin found a way.
Would you pay $700 for a monthly steak subscription? Or $30/mo. for all you can drink at the local restaurant? Such programs are being more and more popular in Japan as businesses look for new ways to build loyalty.
How a business trip to Japan ended in a $300 bottle of whiskey...and why that was such a steal.